For the Business Woman/Man
The color blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.
Blue indicates confidence, reliability and responsibility. It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.
Physiologically, blue is calming, reducing tension and fear. It slows the pulse rate and reduces appetite. Being a cool color it creates a sensation of space. Blue adds strength and unity, and is therapeutic to the mind and body. It brings harmony to the spoken word.
Blue works well for the corporate world and is often used for more conservative types of businesses such as accountants insurance companies, banks and other financial companies where trust and reliability are important.
Younger people see blue in general as a color relating to maturity and the adult market, unless it is a bright electric blue of course.
Too much blue can encourage boredom, manipulation or a rigid outlook.