Pons Also Unveils Cover Art for ‘Celoso’
Lele Pons, the content creator who boasts 26.6 million Instagram followers, over 10 million subscribers to her YouTube channel and literally billions of views of her hundreds of comedic videos has signed a major global recording deal with UMG. Pons’ deal is driven by a partnership between 10:22pm, the new UMG imprint run by Celine Joshua, and Shots Studios, John and Sam Shahidi’s entertainment company, to which Pons is signed.
The move sends a clear signal that labels are seriously viewing content creators as possible music artists when the fit is right. In this regard, Pons is a major coup. [Read more Billboard News]