SCOOP ALERT

Apple Scoops Up A&R-Boosting Analytics Firm Asaii

Billboard News Today

Apple has officially acquired Asaii, a San Francisco-based music analytics startup specializing in using algorithmic data to spot up-and-coming artists before they hit the charts.

Asaii, launched two years ago by former Apple engineer Sony Theakanath, announced back in September that it would shut down completely on Oct. 14. Sporting a credo that “music should be based on meritocracy,” the startup developed tools to help labels, managers and artists aggregate and analyze music data from sources across music and social, including Spotify, SoundCloud and Instagram in an effort to “make sense of all the noise.”  [Read More Billboard News]


 

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