Breast Cancer Awareness Month’s initial aim was to increase awareness of mammography as the most effective method of breast cancer awareness. Today, Breast Cancer Awareness Month represents an international health campaign to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment, and cure. About 1 in 8 US Women – 12.4% – will develop invasive breast cancer over the course of her lifetime. Early detection saves lives. Get your mammograms every year ladies; its the most important exam of your life.