Billboard News Today
Facebook has quietly launched its answer to popular lip-sync video platform TikTok, formerly known as Musical.ly. Available only in the U.S. for now, Lasso “makes it easy for anyone to create and share short videos with fun effects,” according to its iOS app store entry.
The launch was revealed in a tweet on Friday by Facebook project manager Andy Huang, though he has since taken the message down. “Second week back at FB and a tweet of mine makes national tech news,” Huang said in a subsequent tweet.
Lasso allows users to shoot and edit 15-second videos using an in-app camera. It boasts a slate of special effects to choose from, plus a “massive” library of licensed music. “From pop hits to vintage classics, you’ll find whatever son you need to take your videos to the next level,” the company said.
Unsurprisingly, Lasso connects seamlessly to Facebook so users can share their videos with a single click.
“Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more,” the company announced. “We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”
In October, Facebook announced a new wave of music-related products, including Music on Facebook Stories and an expansion of Lip Sync Live, which allows users to sing over tracks during a Live video broadcast. [Live Video Broadcast Billboard News]