Announcing the Color of the Year 2019
Vibrant, yet mellow the color Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of the color Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, the color Coral embodies our desire for playful expression.
Representing the fusion of modern life, the color Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.