As far as fashion goes, it might seem that the fur debate is won.

“Things are changing around the world now, even in markets [that have traditionally been the biggest consumers of real fur] like China,” notes Yvonne Taylor, director of group corporate projects for the animal welfare campaign group PETA (People for the Ethical Treatment of Animals). “The fact is that when the likes of Gucci say it will not use fur any more, that makes headlines all around the world.”

And Gucci is by no means the only super-glossy fashion brand to have finally come out against the use of fur, given what many, if not all, identify as the clarity of the moral argument against it. Michael Kors and Versace are also among the big names to have, over the last year, committed to going fur-free. The recent London Fashion Week event was the first to have no fur of any kind at all.