T.I. responded to Gucci’s apology for their wool balaclava sweater that looked like blackface on the white model on their website. The Atlanta rapper made it clear he would no longer be shopping at Gucci after spending seven figures at the store yearly.
He wrote on Instagram, “@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US f***ed UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this ‘oops my bad I didn’t mean to be racist and disrespectful towards your people’ s***!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of s*** company And ALL PIECE OF S*** COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!!”
T.I. added, “Our culture RUNS THIS S***!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a F*** if I gotta wear Target brand s***…. #F*ckGucci.”