Lady Gaga’s Touring Earnings Pass Half-Billion Mark as ‘Enigma’ Grosses Roll in

Billboard News Today

Newly-minted Academy Award winner Lady Gaga tops the Hot Tours recap dated March 2, 2019 with reports from the first leg of her Enigma residency.

Mother Monster grossed $16 million and sold 59,162 tickets during her first 11-date run at The Park Theater at Monte Carlo Resort & Casino in Las Vegas. Broken out by month, she grossed $4.3 million from Dec. 28-31, $8.7 million from Jan. 17-31, and an additional $2.9 million on Feb. 2-3. Her January shows top this week’s Boxscore chart, while her December and February shows both place in the top 10.

With the newly reported Las Vegas grosses, Gaga’s career total, as reported to Billboard Boxscore, passes the half-billion mark, up to $512.3 million. She is one of 30 artists to do so, one of 20 solo artists, and is only the fifth woman to hit the milestone. She follows Madonna ($1.3 billion), Celine Dion ($1 billion), Taylor Swift ($935 million), and Beyoncé ($767 million). It’s worth noting that P!nk’s career total stands at $499.1 million. As her Beautiful Trauma World Tour continues throughout 2019, she will surely join this elite group.

Gaga’s first run in Vegas included nine proper Enigma shows plus two Jazz & Piano shows. Notably, the stripped-down performances were individually the two highest-grossing and least-attended dates. Strategic ticket scaling and seating arrangement allowed promoters Live Nation and MGM Resorts to capitalize on the demand for the limited run of Jazz & Piano shows, stretching prices to maximize revenue. Ultimately, the differences were small, with individual show grosses from the entire residency ranging from $1.488 million to $1.412 million, and attendance counts at 5,507 on the high end and 5,158 on the low end. All 11 shows sold out.

The $16 million gross marks an electrifying opening pace for Gaga’s Vegas residency (comprising both the Enigma and Jazz & Piano shows), averaging $1.452 million per show. Compared to the opening legs of the biggest Vegas residencies of all time, Gaga is out-performing just about everyone. Britney Spears started out with a $679,000 average in 2013, while Jennifer Lopez opened with $934,000 in 2016. Backstreet Boys, Shania Twain, and Gwen Stefani similarly paced under $1 million each night. The only exception is George Strait’s Strait to Vegas residency at T-Mobile Arena ($2.7 million). His is a unique case as he has been playing isolated occasional shows at a 20,000-seat arena, compared to the traditional theater residencies of Spears, Lopez, and Gaga. [READ MORE  Billboard News]


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