In this political climate, sometimes a little retail therapy can do the trick. But, with a big year ahead of us like the 2020 election, we can only hope for better results next year. One brand that is doing the work is Soundoff. The new gender-neutral streetwear label is disrupting the market with its inclusive approach and political focus.
The brand has already released two powerful collections: Dope Soul, which features a graphic exploration of the search for peace, light and freedom through the legalization and decriminalization of marijuana, and Savage Punk, which is a celebration of the punk movement and it’s a modern resurgence, encompassing people of all races, genders, orientations. With its third release, “Life, Liberty, and Happiness,” Soundoff takes a collegiate approach to the political year that is ahead in 2020.