Khalid is entering the apparel world. Billboard has learned that Reebok will be teaming with the singer-songwriter on a global partnership that will center on inspiring young people through experimentation and self-expression.
“I’m amped to partner with Reebok,” an ecstatic Khalid tells Billboard of the new deal. “I love how they mix old and new and honor the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”
The American Teen singer will make his Reebok debut as part of the brand’s Sport the Unexpected campaign this spring.
“Khalid continues to be a beacon of originality, pride and imagination for today’s rising youth,” says Matt Blonder, vp of marketing and digital brand commerce at Reebok. “Through his unique sound and a personal journey that took him across the country, Khalid authentically symbolizes our common ethos — to inspire creativity and encourage experimentation. We’re privileged to welcome him to our family.”
The Reebok announcement kicks off a busy week for Khalid, who will be competing for record of the year at the 62nd Annual Grammy Awards on Sunday (Jan. 26).
Check out the first photo of the partnership below. Enter to win a Reebok doggy suit for your pooch to match Maui’s here.