The former could dethrone The Weeknd’s “Blinding Lights.”
The song — billed to The Scotts, Travis Scott & Kid Cudi (both artists have Scott in their names, as Kid Cudi’s real name is Scott Mescudi) — was released to digital service providers for streaming and purchase on Cactus Jack/Epic Records at midnight ET Friday, April 24.
The Hot 100 blends all-genre U.S. streaming, radio airplay and digital sales data.READ MORETravis Scott’s ‘Fortnite’ In-Game Concert Draws More Than 12M Concurrent Viewers
According to projections based on industry sources and building Nielsen Music/MRC Data figures, “The Scotts” could draw more than 40 million U.S. streams and 3 million in radio airplay audience and sell over 45,000 downloads in its first full tracking week.
“Blinding Lights” (on XO/Republic) could sport over 100 million in radio reach, 20 million streams and 10,000 sold in the same span.https://www.youtube.com/embed/8oaW16lGNxE
Boosting its profile, “The Scotts” served as one of the highlights of Scott’s three-day Astronomical event during Fortnite’s largest in-game gathering to-date, which began last Thursday night (April 23). Scott teamed with Epic Games for the in-game experience, which featured a virtual version of the rapper and a performance of the track, among other hits.
If “The Scotts” launches atop the Hot 100, Scott would earn his third No. 1, following “Sicko Mode,” which led the list dated Dec. 8, 2018, and “Highest in the Room,” which reigned upon its Oct. 19, 2019, debut.READ MORETravis Scott & Kid Cudi Release New Song ‘The Scotts,’ After Teasing It on Fortnite
Kid Cudi would achieve his long-awaited first Hot 100 No. 1, after reaching a No. 3 high with his first entry, “Day ‘N’ Nite,” in 2009. He most recently reached the chart as a soloist in 2013 and charted seven titles in June 2018 from his collaborative album with Kanye West, Kids See Ghosts. (All seven tracks were likewise billed as by Kids See Ghosts.)
The top 10 of the May 9-dated Hot 100 is scheduled to be revealed Monday (May 4), with all charts updating on Billboard.com Tuesday (May 5).