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Uncle Ben’s Rice Drops ‘Racist’ Logo, Unveils New Name

Uncle Ben’s rice is parting ways with their dear uncle.

After the company’s sudden dedication to racial sensitivity, the brand formerly known as Uncle Ben’s is now just Ben’s Original — and there’s no Black servant on the box.

via TMZ:

The global president of Mars Inc., Fiona Dawson, said it was the right thing to do — even though it might not be the easiest, and knowing they weren’t going to please everyone. Big picture … she says they listened to their customers and associates and felt it was time.

A lot of food brands committed to retiring their dated logos — including Jemima and even Cream of Wheat, which features another Black man in a chef hat … same issue as with Ben here.

So far though, it looks like rice is in the lead as far as actually implementing change.

Seems simple enough.

Per: LBS

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