Uncle Ben’s rice is parting ways with their dear uncle.
After the company’s sudden dedication to racial sensitivity, the brand formerly known as Uncle Ben’s is now just Ben’s Original — and there’s no Black servant on the box.
The global president of Mars Inc., Fiona Dawson, said it was the right thing to do — even though it might not be the easiest, and knowing they weren’t going to please everyone. Big picture … she says they listened to their customers and associates and felt it was time.
A lot of food brands committed to retiring their dated logos — including Jemima and even Cream of Wheat, which features another Black man in a chef hat … same issue as with Ben here.
So far though, it looks like rice is in the lead as far as actually implementing change.
Seems simple enough.