Move over, Red Bull.
Coca-Cola launched coffee in a can — or Coca-Cola with Coffee — in the US this week after several years of offering it abroad and testing similar combos here like Coca-Cola Blak, a coffee-flavored soft drink that fizzled out in 2008 after just two years on the market.
The new blend is dubbed a “refreshment coffee” that “sips like a coke and finishes like a coffee” Coca-Cola claims.
“Many people are often torn between reaching for a soft drink or a coffee at 3 p.m. at work, at school or on the go,” Brandon Strickland, brand director of Coca-Cola Trademark, said in a statement. “Now, you don’t need to leave Coca-Cola to get your coffee fix.”
The caffeine-packed beverage was first launched in 2018 in Japan. The US is the 50th market — and largest — to get it, the company said.
Coca-Cola is teaming up with Walmart in the US in a pilot to deliver the new product via drone in Coffee County, Ga, the company said.
Coca-Cola with Coffee is made from Brazilian beans and comes in three flavors in 12 oz cans: Dark Blend, Vanilla and Caramel – and its zero-sugar brand.
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