Super Bowl LV on Sunday drew an average of 96.4 million viewers across TV and streaming platforms, according to data from CBS, which aired the game. That’s the lowest viewership since Super Bowl XLI in 2007, which was also on CBS.
The Super Bowl is traditionally the most watched event on TV. But this year’s viewership was down considerably from last year’s game, which had an average of 101 million viewers across multiple channels and streaming outlets. In contrast, both the AFC and NFC Championship Games last month had increased viewership from last season.
Nielsen, which reports ratings, said the telecast of this year’s Super Bowl averaged nearly 92 million viewers on CBS alone. The higher number reported by CBS accounts for viewers across all platforms, which includes the CBS Television Network, Verizon Media mobile properties and ESPN Deportes.
Typically these numbers are released on Monday, the day after the game. However, this year’s numbers were delayed while the count was being processed and verified, a Nielsen spokesperson said.
The game between the Tampa Bay Buccaneers and the Kansas City Chiefs pitted veteran quarterback Tom Brady against young star Patrick Mahomes.
Kansas City and Mahomes were the reigning champs but lost to the Buccaneers, 31-9, in Tampa Bay’s home stadium, which featured 30,000 cardboard cutouts of fans and only 25,000 fans in attendance because of the pandemic.
Even this year’s advertising looked different. Several long-time sponsors, including Budweiser, Coca-Cola and Pepsi, decided not to run ads during the broadcast.
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