The newspaper print trend dates all the way back to the 1800s where Matilda Butters, the wife of an Australian politician, sported the print in the form of a cream colored silk gown to a Mayors ball in 1866. The gown was known as “The Press Dress” and it was made up of 14 different newspapers that displayed only front page news stories. The dress is the earliest examples of the trend that has paved the way for the print to sprout in high fashion today.
The newspaper print trend reemerged in 1935 thanks to Italian Fashion Designer Elsa Schiaparelli. Schiaparelli used newspaper clippings that were about her own work to create a newsprint textile to craft and sell hats, blouses, scarves etc. The trend reappeared in 1946 when the first bikini was made with the print by a designer named Louis Réard. Newsprint fashion reached its peak in the 1960s where the pattern was a statement in womenswear, and was often seen in the form of dresses.
Today, newsprint fashion trend has evolved into not just dominating womenswear but menswear as well. Jeremy Scott’s 2019/2020 NYFW Fall collection, newspaper print was incorporated throughout the line in the form hats, jackets, coats, pants and even boots.
Celebrities even adopted the trend which further popularized it into streetwear. Earlier in the year Kendall Jenner and Kaia Gerber were spotted wearing trend in the form of tailored pants. Rapper Megan Thee Stallion has recently further popularized the print where she wore a catsuit and cowboy hat to promote the theme of her upcoming album “Good News.”
If you don’t have something in your closet that is newspaper print; then you are not on trend for 2021-2022.
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