Dietrich Mateschitz, founder of Red Bull, dead at 78

Global business figure and Red Bull co-owner Dietrich Mateschitz has died at the age of 78.

He was the key force in forming the energy drink giant, and used that fortune to create a highly competitive Formula 1 team. 

Red Bull’s team principal Christian Horner commented on Mateschitz’s passing and the influence he has had ahead of the US Gran Prix.

Dietrich Mateschitz died at 78 years old.
Dietrich Mateschitz died at 78 years old.

“It’s very, very sad, what a great man,” Horner said. “What he achieved and what he has done for so many people, around the world in different sports, is second to none.”

Even outside of Formula 1, Mateschitz and Red Bull made their mark in the world of soccer. The company purchased teams in Salzburg, the city closest to Mateschitz’s home in Austria, and Leipzig in Germany, as well as what was the New York/New Jersey Metro Stars.

Dietrich Mateschitz
Dietrich Mateschitz

Horner spoke to Sky Sports on Saturday just after Mateschitz’s death was announced. He insisted that the team was determined to “do their best for him.” 

“We’re just incredibly grateful for him, everything that he’s done, everything that he’s supported us with over the years. So many drivers, so many team members, so many people in this pit lane owe him so much.”

Mateschitz’s death is not expected to threaten the future of Red Bull or its sister team Alpha Tauri. 

— Additional reporting by Emily Selleck


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